Company: Fidelity Services Group (Fidelity ADT)
Industry: Security, Alarm Systems & Electronic Security Solutions
Department: FADT – Western Cape Sales
Location: Gansbaai, Western Cape, South Africa
Position Type: Full-Time Permanent
Experience Level: Associate
Posted Date: 25 August 2026
Closing Date: Wednesday, 30 September 2026
About Fidelity ADT & The Hybrid Sales Role
Fidelity Services Group is Africa’s largest provider of integrated security and electronic safety solutions, protecting residential estates, commercial facilities, and local businesses nationwide.
Fidelity ADT is seeking a driven, self-motivated Hybrid Sales Consultant to join their Western Cape team based in Gansbaai. This role focuses on expanding company market share by hunting for new business, building strategic community partnerships, and closing sales for armed response contracts, intruder alarm systems, CCTV networks, and electric fencing across the region.
Key Responsibilities & Core Workstreams
In this technical sales role, your daily operational deliverables will cover four primary commercial pillars:
1. New Business Hunting & Deal Closing
- Contract Sales: Source, negotiate, and sell armed monitoring and armed response agreements to prospective residential and commercial clients.
- Hardware Sales: Recommend and sell custom security hardware solutions, including alarm system upgrades, CCTV networks, peripheral additions, and electric fencing.
2. Referral Networking & Stakeholder Partnerships
- Network Building: Form strategic, long-standing referral channels with local real estate agents, property developers, builders, and architects in the Gansbaai area.
- Lead Management: Execute prompt follow-ups on all company-provided inbound leads while continuously generating self-sourced leads.
3. Sales Administration & Reporting
- Pipeline Management: Maintain structured records of all active quotes, client communications, and sales pipelines.
- Performance Tracking: Submit detailed daily, weekly, and monthly sales reports to the Regional Sales Manager.
4. Target Achievement & Target Metrics
- Target Execution: Consistently hit and exceed monthly targets for new customer sign-ups and total hardware sales revenue.
Candidate Profile & Requirements
To qualify for entry into this sales position, candidates must meet the following mandatory criteria:
- Educational Qualification: Grade 12 / Matric Certificate or equivalent.
- Professional Registrations & Licenses:
- PSIRA Registration: Valid PSIRA Grade C certification (Compulsory).
- Driver’s License: Valid South African Code 8 / EB Driver’s License (Compulsory).
- Vehicle Access: Own reliable personal vehicle (Compulsory).
- Work Experience: Proven track record in capital goods sales or high-value solution selling (experience in non-FMCG markets preferred).
- Technical Knowledge: Familiarity with intruder detection platforms (such as IDS and DSC alarm panels) is highly advantageous.
- Core Soft Skills: High drive for results, strong hunter mindset, excellent negotiation skills, and computer literacy (MS Office, Outlook, and Internet tools).
- Location: Based in or able to operate daily within Gansbaai, Western Cape.
What Fidelity ADT Offers
- Established Industry Brand: Sales backing from South Africa’s leading security brand.
- Uncapped Earning Potential: Base salary coupled with competitive commission structures on recurring agreements and hardware sales.
- Career Advancement: Opportunities to move into senior commercial, key account, or regional management roles within Fidelity Services Group.
Career Advice for Sales Applicants
- Highlight PSIRA & Vehicle Ownership: Clearly state your PSIRA Grade C number, driver’s license status, and vehicle ownership on page 1 of your CV.
- Detail Past Sales Achievements: List your past monthly sales targets and actual performance metrics (e.g., “Averaged 115% of monthly target for capital goods sales”) in your resume experience section.
- Emphasize Alarm System Familiarity: Mention any hands-on exposure to DSC, IDS, or technical security hardware setups during prior sales roles.
Sample Security Sales Interview Questions
New Business Hunting & Objection Handling
- Question (Cold Prospecting): “How do you approach real estate agents or property developers in a new region like Gansbaai to build a consistent pipeline of security leads?”
- Question (Closing Hardware Upgrades): “How do you convince an existing residential client to upgrade their outdated alarm panel to a modern CCTV and mobile-monitored system?”
How to Apply
Submit your application directly through the official Fidelity Services Group recruitment portal:
- Company: Fidelity Services Group (Fidelity ADT)
- Position: Hybrid Sales Consultant
- Location: Gansbaai, Western Cape
- Closing Date: 30 September 2026